Changes for the Ford Focus II orders
After the presentation of the updated Ford Focus at Frankfurt, it was announced that the new generation Focus model is already very soon, and will gather at the plant in Vsevolozhsk. So what exactly will the current generation potesnitsya because novelty is not scheduled to gather together, and instead of the outdated generation of best-seller.
Russia has already hit a few years all European sales records for Ford, so this step was predictable and is understandable, only whether it was necessary to produce castling right now? Indeed, for the old model, people are still willing to stand in line until next year.
In the representation Ford confident that this step is correct and the new Focus just to immediately replace the previous one. Ford Motor Company has sent its dealers a letter to notify the beginning of the production of new cars in Vsevolozhsk. Thus, the company recommended that dealers enter into contracts for the purchase has already been updated model. Retailers will have to persuade customers to abandon the purchase of the now “old” Focus and buy a new one. According to Catherine Kulinenko, Manager of Public Relations Ford, build an updated model of the plant will begin after the New Year holidays, during which will be made all the preparatory work for the release of a new generation.
One of the competitive advantages of Focus has always been considered the low price. However, with access to the market after restyling Focus inevitably went up. But neither the dealers nor the representation does not express concern about the possible dissatisfaction of customers.
Most of all, this situation is give people who have already concluded contracts for the supply of cars in the coming year 2008. In this case, seems to have an agreement with the seller they will have to terminate, provided that their car had not yet managed to come into production. At the same time prepay for an updated Focus is not yet possible, because the price has not yet been announced and are not disclosed. E. Kulinenko sure that customers always want to buy new models, so that a slight increase in prices is unlikely to cause them to abandon their choice. This, however, refers only to those who are still in the process of choosing a car. The question of re-contracting for the new car seems more serious, and therefore these issues will be addressed individually.
Elena Kalinenko, brand manager of Ford Genser, confirmed that orders for the new model has already been taken. Until a contract is for the old prices, but with a notice that when changing the price would need to conclude a supplementary agreement. It is hoped that the price will not change, but customers at this juncture is difficult to believe. Now buyers are invited to enter into contracts for the 2008 model year vehicles, but those who wish to buy the outgoing model, yet are able to do so, but only if uspeyut ordered the car in production, which will be implemented until 29 December 2007.
The company “Independence Ford” reported that the updated model contract is not renewed. And sales managers warn buyers restyling of the Ford Focus, the possible change in configuration and, consequently, the new value of the car. Many dealers have already contracted the first quarter. So, apparently, Ford Focus buyers do not care for how the Focus stand in line, just to buy it. Prices for the new car will be released in November and in December, want to be able to get the first samples of the updated Ford Focus Russian assembly.
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